Got Questions?
Everything you need to know about working with Website Pro — web design, digital marketing, analytics, pricing, and support.
About
Website Pro
Who we are, where we're based, and what kind of clients we work with.
Our clients are South African SMEs who need a professional online presence but don't have an in-house developer or marketing team. We work across sectors including retail, financial services, professional services, hospitality, and healthcare. If you're a growing business that needs a website that actually works — not just looks good — we're a good fit.
Yes. We handle the full digital picture — from initial strategy and design, through development and launch, to ongoing marketing and analytics. You don't need to manage four separate suppliers. Our home page lists everything we offer, but the short version is: if it lives online and drives business, we can help with it.
No. While we're based in Johannesburg, we work with clients across South Africa — Cape Town, Durban, Pretoria, and beyond. Almost all of our project work is done remotely, and we've built a process that works just as well over a video call as it does in person. If you're in SA, we can help you.
Absolutely. Our portfolio showcases selected client projects with full case studies — including the brief, our approach, and the results. If you'd like to see work from a specific industry or service type, get in touch and we'll pull together the most relevant examples for you.
Web Design &
Development
Technology choices, timelines, content management, and what to expect from the build process.
Most small business websites are live within 3 to 6 weeks from project kick-off. Larger or more complex builds — e-commerce, custom functionality, integrations — typically take 6 to 12 weeks. The biggest variable is content: projects move fastest when copy and images are ready from day one. We share a clear project timeline before we start so there are no surprises.
We build primarily on Laravel — a robust PHP framework that gives us full control over performance, security, and custom functionality. Laravel sites are significantly faster and more secure than typical WordPress installs, and our admin panel (powered by Filament) is cleaner and easier to use than the WordPress dashboard. For clients who specifically need WordPress — due to an existing ecosystem or plugin requirements — we can accommodate that too.
Yes. Every Website Pro site ships with a clean, user-friendly admin panel where you can update page content, publish blog posts, manage your portfolio, add team members, and more — no technical knowledge required. We provide a handover training session after launch and documentation you can refer back to. If you ever get stuck, our support team is a message away.
Always. We design and build mobile-first — meaning the mobile experience is designed before the desktop version, not bolted on afterwards. Given that the majority of South African internet users browse primarily on mobile, this isn't optional for us. Every site is tested across a range of screen sizes and devices before launch.
We can assist with hosting setup and advise on domain registration, but we generally recommend that clients own their own hosting and domain accounts directly. This protects you — your website is yours and you're never locked in. We'll guide you through the setup, configure everything correctly, and hand you the keys at launch.
Both. We redesign existing websites regularly — migrating content, improving performance, and modernising the look — as well as building new sites from scratch. If you have an existing site, we'll audit it first to understand what's working, what's broken, and what SEO equity we need to preserve during the migration. Send us your current URL and we'll give you an honest assessment.
Digital Marketing
& SEO
Google Ads, SEO, social media, and content — how we help your site get found and generate leads.
Yes. Our SEO service covers both the technical and content side. On the technical end: site speed optimisation, crawlability, structured data (schema markup), canonical tags, XML sitemaps, and mobile usability. On the content side: keyword research targeted at South African search intent, on-page optimisation, and metadata. We also set up Google Search Console so you can track your rankings and impressions over time.
Honest answer: organic SEO is a 3–6 month game before meaningful ranking improvements appear, and 6–12 months for competitive keywords. If you need leads now, Google Ads delivers results immediately while SEO builds in the background. We always recommend running both: paid for short-term pipeline, organic for long-term cost-per-lead reduction.
Yes. We plan, build, and actively manage Google Ads campaigns — Search, Display, and Performance Max — for South African businesses. Critically, we connect your campaigns to proper conversion tracking via GA4 and Google Tag Manager, so you know which clicks are actually generating enquiries or sales, not just traffic. We provide monthly reporting in plain language, not agency jargon.
Yes. We manage Meta Ads campaigns across Facebook and Instagram, with the Meta Pixel and Conversions API set up correctly so your campaign data is as accurate as possible — especially important now that browser-side tracking has become less reliable. We also handle the creative brief and can advise on ad formats and audience targeting for the South African market.
Yes, as a retainer service. We create and schedule content for Facebook, Instagram, and LinkedIn, aligned to your brand voice and monthly business goals. Social media management works best when paired with paid advertising — organic reach on most platforms is limited without it. Talk to us about a combined social + ads package.
Analytics &
Tracking
GA4, Google Tag Manager, Looker Studio dashboards, and conversion tracking — done properly.
Yes, and we go well beyond a basic install. Our GA4 implementation service includes tag deployment via Google Tag Manager, custom event tracking (form submissions, button clicks, scroll depth, file downloads), conversion goal setup, and cross-domain tracking where needed. Universal Analytics is gone — if you haven't migrated to GA4 yet, now is the time.
Google Tag Manager (GTM) is a tag management system that lets us add and update tracking tags — GA4, Google Ads, Meta Pixel, LinkedIn Insight, and others — without touching your website's code every time. Yes, you need it. Without GTM, every tracking change requires a developer. With GTM, we can roll out tracking updates, fix broken tags, and add new pixels in minutes. We set it up as standard on every Website Pro project.
Yes. We build custom Looker Studio reporting dashboards that pull live data from GA4, Google Search Console, Google Ads, and Meta Ads into a single view you can share with your team or check at any time. No more logging into five platforms. Dashboards are branded to your business and built around the KPIs that actually matter to you — leads, revenue, traffic quality.
Yes — analytics audits and remediation are a significant part of what we do. Common issues we fix include: duplicate pageview events, self-referral traffic inflating session counts, missing or misfiring conversion events, GA4 not firing on SPAs, and ad conversion tags not reporting correctly to Google Ads or Meta. Send us your GA4 property ID and we'll take a look.
Yes, and this is critical. Running paid campaigns without proper conversion tracking means you're spending money blind — you can't tell which keywords, audiences, or ads are actually generating leads or sales. We implement Google Ads conversion tracking via GTM and GA4 imported goals, plus the Meta Pixel and Conversions API for server-side reliability. Your campaigns then have the signal quality they need to optimise properly.
Pricing &
Process
How we quote, how projects run, what you can expect at each stage, and how scope changes are handled.
Pricing depends on the scope, number of pages, and functionality required. We don't publish fixed prices because a five-page brochure site and a multi-service site with custom forms, integrations, and a CMS are very different projects. What we can say: our quotes are transparent, itemised, and fixed — no hidden costs added after sign-off. Get in touch with a brief description of what you need and we'll send you a proposal, usually within 48 hours.
Yes. Most of our clients engage us on a monthly basis after their site launches — covering some combination of digital marketing management, SEO, content, analytics, and website maintenance. Retainer pricing is scoped to the services you need and billed monthly. See our retainer packages for more detail, or ask us to build a custom package around your goals.
After a proposal is accepted, we send a contract and invoice for the deposit (typically 50% upfront). Once that's in, we book a kick-off call — usually 60–90 minutes — to go through your goals, target audience, brand guidelines, and content plan. From there we issue a project timeline with milestones, and you'll have a single point of contact throughout the build.
Every project includes a defined number of revision rounds in the quote. If you want changes beyond that scope — new pages, additional features, redesigned sections — we raise a change order with a cost and timeline adjustment before doing the work. Nothing is done without your sign-off. Post-launch, changes can either be done on retainer or quoted as ad-hoc work.
Both. Some clients engage us for a defined project — build the site, configure analytics, hand it over, done. Others bring us in as an ongoing digital partner managing marketing month to month. There's no minimum commitment required for a project engagement. That said, our best results come from longer relationships where we can act on the data, iterate, and compound the improvements over time.
Support &
Maintenance
What happens after your site goes live — updates, security, performance, and how to reach us.
Yes. Every project includes a post-launch support window for bug fixes at no extra charge. Beyond that, we offer monthly maintenance retainers covering security updates, performance monitoring, uptime checks, backups, and a set number of content update hours per month. We're also reachable by email for urgent issues outside of retainer hours — we don't disappear after launch.
Contact us directly. If it's a bug caused by our code or a dependency update, we fix it at no charge. If it's caused by a third-party service outage, server issue, or change you made yourself, we'll diagnose it and quote to fix it if needed. We keep regular backups so in the worst case, restoring to a working state is quick. Our average response time for urgent issues is under 4 business hours.
Your website is yours. We don't lock you in. You own the code, the domain, the hosting, and all content. If you decide to move on, we'll provide the codebase, database export, and any documentation needed for a smooth handover. We'd obviously prefer to keep working with you, but we believe the relationship should be earned, not enforced.
Email is our primary channel — it creates a clear paper trail and means nothing falls through the cracks. Active clients also have a direct WhatsApp number for urgent matters. New enquiries can use the contact form or email us directly at hello@website-pro.co.za. We respond to all enquiries within one business day.
Still have a question?
If you can't find the answer you're looking for, we're happy to chat. Drop us an email or use the contact form and we'll get back to you within one business day.